Month: July 2011

James Victore at AIGA

Typography & Color don’t fucking matter.

Real human beings do not care about the space between the letter.

Fuck perfection. Perfection ruins things. Perfection stops you guys to start projects. Perfection stops you guys from finishing projects.

(Talking about a story on Hitchcock) How do you get such high performance of your actors? Hitchcock says: I remove the directorial process by Casting. – (Victor explaining the lesson that he learned) Oh, I get it! You ask the right person to do the job, and you let fucking do it.
James Victore

Note: This is a video shot by Hillman Curtis.
For who doesn’t know Hillman Curtis he was a big point of reference during the early time of Flash when it was big. It was one of my favourite flash designer, because he was able to get the right entertainment & communication that other flash designer weren’t able to comprehend.
AIGA: American Institute of Graphic Arts

Life is simple, strikes back.

Finally after many years, I decided to refresh my website, and give it a proper voice. Naturally the only things that I could choose were the best services availables on the web to make it happen: MediaTemple Hosting service, WordPress blogging capability, latest web standards in comunication and my personal imagination and vision on how the web should be used to talk.

The task at hand it is not a simple one, and I will break down in simple steps, to help me (and everyone else) in the future to follow the same approach in my everyday routine of web design.

  1. Get the most similar wordpress theme to my objective: Write HTML5 & Responsive Design (Twenty Eleven by WordPress), than strip the whole CSS, loading only the essential. Rewrite CSS and HTML on the style that I need to communicate. [10% done]
  2. Look at the content already available on the web that I am writing or considering relevant and connecting it to my communication platform (Twitter, Flickr, Delicious, Google Reader). [75% done]
  3. Implement social sharing to improve visibility (Twitter, Google PlusOne and Facebook). [100% done]
  4. Implement Google Analytics and Sitemap Xml. [100% done]
  5. Create a Taxonomy hierarchy of Categories and Tags to help me to keep a proper organization of content, helping the users in finding what they need. [100% done]
  6. Write every single time that I want to communicate something across, about design and comunication a blog post and do not wait for it. [ongoing]
  7. Choose a proper selections of fonts for each article like if was a magazine. An example: Dustin Curtis, Jason Santa Maria, Trent Walton. [0% done]
  8. Design and Code my new website page. [10% done]
  9. Rewrite Curriculum Vitae in a more designer way. [0% done]
  10. Insert a redirect page from my old hosting to the new one. [0% done]

I’ll keep updated this post, to keep track of my progression, until I’ll reach 100% in everything.

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